Sunday, August 30, 2015

Font Abuse at the NMRA show.

I quite liked a lot of the models at this exhibitor's booth at the National Model Railroad Association's show at the PDX Expo Center this weekend, but this particular roof stood out as the most egregious bit of font abuse I saw all day...

 COMIC SANS!?

How could you spend all that time designing, building and detailing that building and then just slap COMIC SANS on it?

(UPDATE 5/22/16: I found a copy of Typography for the People: Hand-Painted Signs from Around The World (Plus 15 Free Fonts) by Daniel Bellon at a thrift store for under $5. I modified the image above with a font called Bellon Square, which has the kind of letters that might actually be used by someone who hand-paints signs like this...)


 

I have a few rules about fonts for model structures...

FONT RULE #1: Don't Use Comic Sans.
(There are lots of other fonts you shouldn't use on structure models, but just never use Comic Sans for anything, ever.)

FONT RULE #2: 
Don't Confuse Print or Screen Fonts with Signage Fonts.
(Print fonts are designed so the ink won't blob up where the lines join. Screen fonts are designed to look nice on your computer. Signage fonts are designed to be read and understood instantly at a distance.)

FONT RULE #3:
Use All Caps.
(Names of businesses were almost never set in upper and lower case.)
FONT RULE #3a: 
Don't Use All-Caps With Script or Old English Fonts.
(Unless you're getting a prison tattoo.)

FONT RULE #4: 
Don't Use a Curved Baseline to Make It Look "Old Time-y."
(Most old signs on buildings were designed to be legible at a distance, not fancy. Curved baselines were mostly used in print and on packaging, and only very, very seldom on signs.)

FONT RULE #5
Don't Stretch a Line of Text to Make It Fit
(This changes the line weights, and makes the letters look all wrong. If you stretch side-to-side, the downstrokes get thicker; up-and-down stretching thickens the horizontal lines. Look for fonts that fit the space you want to fill without distortion.) 

FONT RULE #6:
The Fonts You Want: Sign Painter's Egyptian and Various Slab Serif.
(I've yet to find the former in a free font format, so I cut-and-paste from scans I've found online. The line weight doesn't change where the lines meet, and the reason for that is the technique sign painters used to paint letters: by rotating the brush as they went along. This makes the line weights different from calligraphic fonts, where the nib of the pen is typically held at the same angle while the letter is drawn, creating thick and thin lines. Slab Serif or "Block" fonts are used nowadays mostly for collegiate sports, but they were used for signs in the early 20th century.)  


From Henderson's Sign Painter by John G. Ohnimus

FONT RULE #6:
Read Antique Sign Painters' Guidebooks.
(See above.)

FONT RULE #7: 
Signage from the Late 19th Century Always Ended with a Period.
(I don't know why; it just did. This trend lasted until about the 1920s. See the quote below, from Elements of Lettering and Sign Painting, 1899...) 



FONT RULE #7: 
Do Look at a Lot of Old Photos. 
(Any book from Arcadia Publishing is a good starting point. Arcadia's books are photo-heavy, so you will almost certainly find examples of signs from whatever era you're modelling. As a bonus, they'll be specific to the area you're building.)

FONT RULE # 8:
There Are Lots of Free Fonts Out There. Go Get Some!

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