Ceci N'es Pas Une Billboard

I came across this odd billboard on a Portland history blog the other day...

Corner of NE Union (now MLK Blvd) & NE Sacramento Street, 1929.

(Via the Portland Archives and Records Center)

It's got a typical 1920s billboard frame, but that frame is simply painted onto the shiplap on the building. Naturally, I wanted to make one to put on a model building someday, so here's my take on it, dropped onto a Clever Models white shiplap background.

For reference, I used the perspective tool in GIMP to straighten out the photo. I took the frame from a print ad for billboards, and fooled around with fonts to get a fair approximation of the original. (I swiped the colors from that print ad, too.) I altered the circle quite a bit by using different fonts, then rotated it a bit to jazz the design up a little. Once I had everything nailed down the way I wanted it, I used some of my GIMP tricks to make the sign appear to be recently painted on the Clever texture.

After I finished, I zoomed in on a higher resolution version of the original, and realized the original graphic designer put a clock face in the bottom of the 15, with fifteen minutes of the hour highlighted.

By the way, about the lettering for "FURNITURE EXCHANGE"; I just spent about $30 for "Show Biz JNL" by Jeff Levine. I'd been hunting for that font for quite a while, and there's no freebie version of anything close to it. It's a really good approximation of "Bulletin Board Thick and Thin Letters" as seen in The Expert Sign Painter, and variations on this typeface turn up in a lot of signage from that era.

From The Expert Sign Painter, 1922.

Levine's "Show Biz"

UPDATE: Looking closely at more of the pictures on the Vintage Portland blog, I see that these flat billboard frames were a thing... in Portland, at least; I've never run into them before...

Also, while looking for images of workers putting up billboards, I came across a Jam Handy film on Archive.org, To Market, To Market, which was very boring, but had a LOT of information about period billboards.